You can then add a couple of things to standard shoe design to really make it your own whether it’s a ruffle at the back or a bow in front or a custom inscription on the sole. There are lots of options in terms of the type of shoe, and then you can spend as much time as you want browsing through the gorgeous colours and material for the shoe, the straps, the soles, the trim, the back, the toes and more. Or if you are a little bit like us, you can spend hours just designing and dreaming 😉 😉 What we loved is that their easy to use website means that you can design a pair of shoes in an hour. We all came together and Shoes of Prey was born.” Easy to use website Concurrently, my two business partners Michael and Mike were at Google and they became really excited about the opportunities in online retail. When I explained, they asked me to create shoes for them too. My shoe collection became really exciting, and my girlfriends asked me where I was getting my footwear. “When I was travelling … I found someone with whom I could commission shoe designs. Either it wasn’t quite the right colour, there was an embellishment I didn’t like, not quite the right heel height.” “I’d always liked shoes, but I never loved them because I couldn’t find exactly what I was looking for. Jodie Fox explains how the concept came about Established in 2009 Shoes of Prey is an Australian company set up by Michael Fox, Jodie Fox and Mike Knapp. Shoes of Prey (If you are a shoe addict, then you’ve probably already heard of Shoes of Prey. So we looked around and checked out several and then shortlisted a couple of places where you can design a pair of shoes which will then be made for you. Imagine people noticing the beautiful shoes you are wearing and you say it’s something you designed yourself?! Or great if you work in an office or for a girls night out or a party. It’s a slightly unusual indulgence or perfect for a special occasion like a birthday or wedding. Having clarified that, if you wanted to have some fun and design your own signature shoes we decided to check to see what types of shoe we or you could create in an hour. The designers we’ve featured have incredible talent and so let’s be clear that we can’t even begin start thinking forget designing the way they do. So one of the things that happened is it got us thinking about shoes, designers and having some fun 😉 We’ve developed a fascination for shoes as may have seen with our articles on “What are shoes really for?” and “Shoes that belong in an art gallery”.
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